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Camilyo Blog

Camilyo Blog

Digital Christmas

Help your small business clients provide a better holiday customer experience

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If marketing service providers to small businesses have learned anything from this past Thanksgiving weekend, it’s that their clients stand a true chance to compete against major retailers by providing customers with a stellar consumer experience, emphasizing service over cost. This, because the ...
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The Day After Black Friday

How Small Business Saturday is Getting Bigger

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Photo Credit: QUEUE, by *SaxSMBs are finding it increasingly difficult to compete against larger companies and e-commerce retailers. When it comes to Black Friday and Cyber Monday sales, it seems as though SMBs don’t stand a chance to compete. They simply do not have the means or resources to ...
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I Don’t Love You Anymore

Why small businesses leave their marketing service providers

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Photo: LSA Report: The Customer Funnel According to the recent Local Search Association report, 30% of small businesses currently work with marketing service providers, and they are discontinuing third-party services at an alarming rate. Unhappy with their programs results, they feel they get poor ...
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Local Marketing Paradigm Shift

A conversation between Greg Sterling from the LSA and Ziv Koren from Camilyo

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The Local Search Association (LSA) has recently published a study dedicated to the relationships between local businesses and marketing service providers. “The Customer Funnel: A new framework for local marketing” argues that “the current approach of selling SMBs into individual digital channels ...
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One Way to Think About Packaging Services for SMBs

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Over the past few months, I worked with several of our largest customers to move them to packaged offerings. Here is how I prefer to approach packaging so that it works best for both service provider and its clients. What is packaging?First of all, I like to use the word “packaging” and not “...
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7 Lead Magnets For Your Local Business Clients that Convert

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PHOTO CREDIT: “288/365” by David Mulder, licensed under a Creative Commons Attribution-ShareAlike 2.
​PHOTO CREDIT: “288/365” by David Mulder, licensed under a Creative Commons Attribution-ShareAlike 2.0 Generic license.​As a marketing service provider, you obviously want to generate effective leads for your small and medium business clients.  Lead magnets are extremely effective marketing tactic ...
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How the New Facebook Layout is Winning the SMB Race for Consumers

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96% of small business owners and marketers utilize social media marketing as part of their business strategy. While everyone recognizes the importance of Facebook for business, Facebook has a tendency to be much like the weather - it changes the moment people get used to it. While most of Facebook’...
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Coaching SMBs to Capture Online Gold

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Over 11,000 athletes are currently in Rio with one goal in mind: bringing home the gold. But Simone Biles and Michael Phelps don’t settle for just one medal: they consistently perform above the rest, winning medal after medal, creating high - yet achievable - expectations.  While nearly any Digital ...
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How Product Packaging Can Boost Your Customers Online Health

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A recent report by Expedia revealed 20-30% savings for travelers who purchased bundled vacations, including flights, hotels and car rentals. Product and service bundling is a sales tactic whereby companies bundle together a set of value-oriented complementary products or services at a typically ...
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From 0 to 600 in 12 months - Connecting African SMBs with the World

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As the fastest-growing region in the world, Africa has a projected annual GDP growth of 5% over the next five years. However, of the staggering 10 million African SMBs, only 10% have a digital presence, mostly due to lack of awareness and high complexity and costs. Africa 118, a multi-platform ...
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5 Ways to Chase Customers Away with Exit Pop Ups - and 4 Ways to Keep Them

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Pop up advertising is simultaneously the most hated and one of the most effective forms of online advertising. Exit intent popups, generally triggered by specific mouse movements, are rapidly gaining popularity since they specifically target users who are about to abandon the website. On the one ...
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5 (really good) Reasons why SMBs Need a CRM

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Customer Relationship Management systems (CRMs) enable businesses to aggregate all processes related to potential, current and past customers. While CRMs were once a luxury afforded by large companies with massive budgets, SMBs can now find inexpensive and effective CRMs to meet their own needs. By ...
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SMBs Are Losing Business By Skipping Online Booking

SMBs should implement online booking widgets to their websites to increase conversion

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As consumers increase their reliance on mobile and online browsing, businesses have adjusted accordingly by creating websites that are responsive and allow the consumer to easily reach the information that they seek. While this first step is critical in meeting consumer needs, businesses usually ...
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Why DIY Websites are a Recipe for Disaster

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Websites compliment offline businesses and help boost sales by adding credibility, being accessible 24/7 for clients to browse, and enhancing marketing efforts. Businesses want to entice customers to buy from them by providing them with the optimal browsing experience that will facilitate the ...
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Thank You, WordPress, But We Need To Move On

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The majority of web agencies strive to scale their businesses and increase their client base and revenue. This 20+ billion Dollar market has an ever-evolving and growing need for web development, however with great need comes great competition. While each agency offers a unique value proposition, ...
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When Life Gives You Lemons - Turn Small Budget Facebook Ad Accounts Into Lemonade

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Facebook ads are increasingly becoming an integral part of advertising for small companies, especially in local communities. The low cost, coupled with progressive targeting, make Facebook advertising a high priority for SMBs. Realizing they are, most likely, unable to effectively run a campaign on ...
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How can Camilyo help prevent local web agencies from falling off a cliff?

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Local web agencies that provide SMBs with local marketing services are fighting a tough battle and are being besieged on multiple fronts.  On the one hand, they compete with big, national service providers that can leverage size and scale and operate a highly-oiled sales machine, and on the other ...
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SMB Websites Are Falling Short of Business Potential

Websites should be optimized to capture and nurture potential leads and customers

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By now, most SMBs already understand the importance of establishing a strong web presence and some have largely invested in building it correctly. However, a good looking website alone, even when combined with optimized content, can limit an SMB’s ability to expand and maximize its business ...
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Postal workers, taxi dispatchers, website developers and Dodos

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Postal workers and taxi dispatchers are two iconic jobs that are finding it hard to survive under the wheels of ever advancing technology. But while it's easy to see how email, online payments and flying drones' deliveries are making postal workers obsolete and mobile apps like Uber and Get Taxi ...
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Facebook Killed Organic Reach - Thanks For The Favor

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The happy days and free rides of Facebook’s organic reach are over. Facebook’s platform used to allow agencies to organically promote their SMBs’ business pages by posting easily curated, entertaining content and using open APIs to create a range of fan-engaging apps. It rewarded businesses that ...
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DIY vs. DIFM - Which is Better for SMBs?

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Building a website is like building a house, in that there is a whole spectrum of options for how involved you want to be in its construction. On one end, you’ve got the Do-It-Yourself (DIY) approach, where you take design, development and management into your own hands. On the other end, there is ...
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Catch Them On Thanksgiving, Convert Them Into Customers By Christmas

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​Beginning on Black Friday, and increasingly so later on Thanksgiving Day, online and traditional retailers alike enter a period that can make or break their business' overall yearly performance.​
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We got the Beat!

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First boyfriend / girlfriend, first car, first spouse, first kid, are always remembered and cherished (well not sure about ex spouses). Well here's our first Camilyo press coverage by none less than VentureBeat :)​
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3,2,1,0 and it's launched!

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We're very excited to announce the official launch of Camilyo! Our platform aims to help agencies with SMB clients grow their business online, in an easier way then ever. Check out the our press release.​
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The Future of Yellow Pages

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Once an industry with almost unrivaled profitability, Yellow Pages (YPs), like many other must reinvent itself to maintain relevance in the Internet era. Let's take a look as to how this transition can take place, while also envisioning how Yellow Pages providers will emerge from such a transition. ...
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The best thing since the invention of the wheel?

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Why not ask Nog our very own 20,000 BC local marketeer?​​​
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Responsive design, is it really a silver bullet?

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The problem and the promiseWith the sharp rise in mobile adoption and the multi-screen ubiquitous experience now expected by mobile customers, small business web site owner are faced with a daunting task - making sure their customers are not frustrated by poor customer experience when they are away ...
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Introducing Camilyo

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What is Camilyo?Camilyo, is the first all-in-one online marketing platform for service providers, giving online agencies, big and small, the integrated tools they need to better serve SMB clients, to help them convert more leads and grow business. Camilyo one-stop-shop, cloud-based platform ...
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